Phil Zeidler Joins iGO4

Aggregator-led broker iGO4 limited, has appointed Phil Zeidler as its Non-Executive Chairman, effective from 1st December 2008. This coincides with their first anniversary. A soft launch in July 2008 has seen enormous progress towards becoming one of the UK’s leading aggregator brands.

Phil’s non-executive chairmanship of iGO4 limited will involve providing board leadership, strategic planning, and commercial review to this evolutionary insurance distribution business. Phil says: “Historically when new, more efficient forms of personal lines insurance distribution emerge, there are new entrants who set up specifically to cover the new channel. Direct Line responded to phone distribution, Swift Cover to internet distribution and as aggregators have emerged as the dominant force, iGO4 are delivering a first class broker proposition specifically targeted to them. This is relevant and exciting and I am delighted to be part of the team.”

Matt Munro, Managing Director of iGO4 limited, comments: “We set up iGO4, having identified the need for a proposition specifically developed for aggregators. We have developed a customer proposition that fits with the broadening and more sophisticated profile of those using aggregators and are working with insurers to enhance their understanding of the aggregator channel. As a result, insurers can react and adapt quickly by developing new products and ratings strategies.”

Phil joins a highly experienced team of individuals, who have identified a gap in the online personal lines distribution market. Matt continued: “Phil brings a wealth of experience and relationships with him and we are delighted to welcome him to the iGO4 team.”

Following the July 2008 soft launch, the new proposition will be rolled out over the next few months. Phil comments: “iGO4 is a business with great potential and I look forward to helping Matt and the team realise this as we deliver a very exciting business plan.”