iGO4 Scoops Insurance Innovation Award

iGO4 Limited, an insurance broker founded just 2 years ago and based in Peterborough, has won a prestigious industry award. The Insurance Times’ 12th Annual Awards Dinner was held on Friday 4th December at the Hilton Birmingham, where it was announced that iGO4 limited had won the Broker Innovation of the Year Award.

Matt Munro, MD, iGO4 says: “iGO4’s range of Choices products shows what a difference innovation can make. We have worked very hard to create a range of products that offers something new to consumers searching for insurance online, particularly via price comparison sites. Our delight at winning this award tops a successful year that has seen iGO4 ‘come of age’ and move successfully beyond start-up mode. We are pleased to be weathering the challenging economic climate very well and have created a strong trading platform that will enable us to reach our 5 year plan of selling ½ million new policies and managing a customer base of 250,000.“

To win the award, iGO4 had to submit a 700 word proposal and then, having been shortlisted with 5 other companies, followed this up with a presentation to a panel of industry experts. They felt that: “the rapid growth and commercial viability of iGO4 gave it the edge.” (www.insurancetimes.co.uk)

Tom Cooper, Co-Founder comments: “Our innovation has been to develop a range of motor and household insurance products called ‘Choices’. This reflects the broadening and increasingly sophisticated profile of customers using price comparison sites. It is a refreshing new approach which gives customers clear choices across three core products – iGO4 value, iGO4 insurance and iGO4 more – on one screen. It is a totally transparent process and the customer can choose the product that is right for them, with no nasty surprises, such as confusion over excess.”

iGO4 plans to keep innovating and they have a number of new products in the pipeline which will see it diversify into the pet and travel insurance arenas. Its future is very exciting.